BD, Charles River: Cielo partnerships win MarCom Gold Awards

BROOKFIELD, WI – BD and Charles River each won 2022 MarCom Gold Awards for their work with Cielo, the world’s leading Talent Acquisition Partner.

The international awards celebrate significant achievements in marketing and communications, specifically BD’s accomplishments in social content and Charles River’s excellence in employer brand.

“It’s tremendous praise to receive MarCom Gold Awards alongside our partners. With social media and employer branding playing increasingly important roles in candidate attraction and retention, companies must authentically capture the attention of talent,” says Marco Abato, Senior Vice President, Consulting.

“Everything we do at Cielo is aimed at providing better talent acquisition experiences for all – and these awards show the impact we have when working hand-in-hand with our clients.”

Here's an overview of the award-winning partnerships:

BD boosts social media followers by almost 30%

Global medical technology company BD boosted social media followers by almost 30% and saw 16.8 million impressions after refreshing its employer-related social media strategy with Cielo.

Together, they created a robust approach that leveraged different types of media, post styles, and sources of content, including authentic employee-generated stories to highlight BD’s culture for a diverse audience.

Charles River increases lead generation by 40%

An updated employer brand created impressive results for Charles River, a leader in the development and delivery of advanced drug therapies: increasing lead generation by 40% and growing social media/digital engagement by 81%.

Struggling to attract the bright candidates needed to meet industry demand, Charles River and Cielo developed an employer brand that better resonates with candidates and works across the entire talent journey. The team built brand pillars and an employer value proposition rooted in research that culminated in a successful employer brand campaign.

The MarCom Awards are administered by the Association of Marketing and Communication Professionals. Starting in 2004, MarCom has evolved into one of the largest, most respected creative competitions in the world.