The University of Maryland Medical System (UMMS) faced pressing talent acquisition challenges. With siloed systems and disjointed data insights, it needed a streamlined, unified approach to boost attraction and retention.
UMMS enlisted Cielo for end-to-end Recruitment Process Outsourcing (RPO). Throughout the partnership, UMMS has gained data-infused talent acquisition support that integrates with its systems and contributes to its industry-leading HR scorecard to stay a step ahead of talent needs.
Challenges
Unifying insights for strategic workforce planning
Like many multi-site health systems, UMMS has historically struggled with siloed data across its member organizations. This led to inefficiencies and fragmented insights – impeding talent attraction and retention. Multiple systems operated independently, making it hard to achieve a unified approach to workforce management. UMMS needed integrated technology and a more cohesive data strategy to illuminate critical insights and enhance decision-making.
Impact by the numbers
Hires
In critical roles such as RNs, physicians and advanced practice providers.
Drop in turnaround time
Overall turnaround rate reduced by over one-third.
Solutions
Tech integration and maximizing data solutions
Partnering with Cielo was a game-changer. The collaboration focused on helping data flow seamlessly across UMMS's ecosystem to support a more strategic workforce strategy. Cielo's role went beyond just providing talent acquisition support – Cielo TalentCloud integrated with UMMS's existing systems, advancing the organization’s tech capabilities.
Extensive discovery began in 2022, ending in a full rollout of newly combined systems in January 2023. During the complex tech integration process, UMMS and Cielo leveraged a "command center" model to quickly stabilize operations. And that positive impact remains: the combination of UMMS's robust data warehouse with Cielo's analytics facilitates real-time insights that inform both daily and long-term workforce decisions.
UMMS also developed a "Best-in-Class HR Scorecard" that’s helped optimize decision-making. The goal was to build a framework that meets current needs and anticipates future challenges. By unifying data feeds and contributing insights, Cielo has enhanced UMMS's ability to leverage the HR scorecard to identify and analyze workforce trends across member organizations.
“When we made the decision to launch our recruitment services, we knew we needed a strong partner to help centralize and standardize the talent acquisition function,” said Tamara Saunaitis, Chief Human Resource Officer at UMMS. “Cielo’s strategic approach yielded the results we needed to succeed in a competitive landscape.”
Cielo’s strategic approach yielded the results we needed to succeed in a competitive landscape.
Results
The power of integrated tech & HR scorecard data
Tech integration and the new HR scorecard have allowed UMMS to harness real-time data for more agile decision-making. Now, leaders can validate hypotheses and adjust talent acquisition strategies whenever needed.
Working closely, UMMS and Cielo cleared over 9,000 candidates to start in 2023, including hires in critical roles such as RNs, physicians, and advanced practice providers. More glowing results of the partnership include:
- Reduced application times to an average of 4 minutes
- Increased retention of valuable talent in critical departments
- Decreased overall turnaround times by 31%
The partnership between UMMS and Cielo demonstrates the power of integrated technology and advanced analytics in workforce planning. As UMMS continues to refine its dashboard, the collaboration with Cielo sets a precedent for harnessing data to inform a forward-thinking strategy.
About the client
University of Maryland Medical System
UMMS serves patients through 11 hospitals, more than 150 clinics, and a network of urgent care facilities. With over 29,000 employees and 4,600 affiliated providers, UMMS is a vital part of the state's healthcare infrastructure and one of its largest private employers.
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