Recruitment tech improves university recruiting strategy

Challenges

A new approach

A global leader in long steel production with over 40,000 employees, entered into a Recruitment Process Outsourcing (RPO) partnership with Cielo to improve its overall talent acquisition strategy. 

A critical piece of the company’s strategy was its University Recruiting program, aimed at overcoming the industry’s increased talent shortages. The program allowed the company to engage with emerging talent and promote itself as an employer of choice. Both the company and Cielo saw the opportunity to refresh the program to spotlight the company and successfully compete for the next generation of leaders.

Prior to the RPO partnership, this steel production leader’s University Recruiting events were decentralized. Each mill was responsible for its own strategy, including event registration and management, resume review, and offer extensions.

This resulted in an inconsistent hiring process that put the bulk of the workload on business leaders. Cielo’s talent acquisition team saw room for improvement and took comprehensive steps to centralize the process and provide more support to the mills while improving the candidate experience and overall results.

Solutions

Transformative recruitment tech

The Cielo team streamlined communication with each university, providing a holistic picture of existing partnerships. Next, they focused on implementing a recruitment tech system that could improve the on-site event experience for students while providing better visibility to hiring leaders through improved reporting capabilities.

Using a cutting-edge, Cielo-exclusive recruitment tech platform, the company eliminated the need for paper records of student attendance and printed resumes. Instead, all resumes and notes were captured at events via iPads. The steel producer also gained access to a single source of truth to view the ROI data from each event, allowing the team to determine which university hiring events overperformed in terms of offer extensions and accepts.

Consulting with leadership, the Cielo team evaluated underperforming events and provided recommendations to make them more effective: narrowing the focus to save leadership time and money while still illuminating top talent.

Results

Rapid impact, forged by Cielo

Since partnering with Cielo, the company has seen glowing developments across its University Recruiting program:

• Reduced amount of annual job fairs attended from 25 to seven without decreasing the total number of new graduate hires
• Decreased time to fill by 40 days
• Delivered a 17% reduction in new graduate requisition aging