Challenges
Streamlining the hiring process
A Fortune 500 consumer products company has a large and geographically diverse hiring function that handles recruitment for a range of corporate roles and high-volume sales team hiring. Approximately 30,000 candidates apply for 500 entry-level sales positions each year.
The firm wanted greater efficiency in pipelining top candidates and to provide a more consistent employer brand experience. Since every candidate is also a consumer and a potential influence on the purchasing decisions of others, the company wanted an experienced partner to make its brand and process shine.
Solutions
End-to-end RPO & ongoing optimization
Cielo implemented an end-to-end RPO solution to streamline the company’s hiring process. Cielo’s dedicated recruitment team pipelines top talent by screening all candidates through a combination of phone and video interviews to determine qualifications, interest and availability.
Impact by the numbers
Timely communications
Every single candidate receives timely communication from the company.
Interview-to-offer ratio boost
The company’s interview-to-offer ratio increased by one-fifth.
Ongoing process improvement is a critical aspect of this partnership. In partnership with Cielo, several strategies were implemented to address specific challenges:
- More highly targeted screening/interviews: Cielo developed a better screening mechanism to identify top talent before candidates are flown in for panel interviews. Using video interviews, Cielo recruiters narrow the funnel more rapidly to identify fewer, more qualified people and streamline the regional panel interview process.
- Increasing the acceptance rate: The firm needed to entice desirable candidates to relocate to remote locations. Cielo launched a social media strategy to share the experiences of people who live and work in each territory. The strategy created a supportive community that helps individuals make the transition and fosters long-term employee satisfaction and company loyalty.
- Optimizing exit interviews: By applying more extensive analytics during exit interviews, Cielo has identified trends and counseled its client on hiring and management process changes to drive better talent acquisition and retention results.
Results
A bright talent pipeline
Cielo’s full-scale talent acquisition solution provides a positive brand experience to all candidates while reducing the time and resources spent acquiring top candidates. The company has:
- 100% of candidates receive timely, professional communication
- 20% improvement in interview-to-offer ratio
- Reduced time to fill by 5 days
- Increased quality of hire
- Drastically reduced hiring-related travel costs
About the client
One of the nation’s most successful consumer products companies.
Explore the toolkit
