Refreshed social content strategy for Agilent Technologies

Challenges

New center, new talent needs

In pursuit of its global growth strategy, life sciences leader Agilent established a new Global Solution Development Center in Singapore. This launch sparked an urgent need to attract top talent locally, promoting the center, igniting candidate interest, and enticing them to explore career opportunities.

Solutions

Social content strategy

To guarantee captivating content for the sponsored ad, a 15-second video was produced, showcasing the labs and office spaces of the newly established center. With a strategic $150 budget allocation, Cielo’s employer brand consulting team maximized ROI by targeting individuals aged 18-65+ employed in the life sciences, research, and supply chain sectors within the broader Singapore region.

Results

Video ads sparks interest

Capturing short bursts of attention, and yielding a higher ad recall rate, video ads on Facebook tend to perform better than still images. Because videos play automatically on Facebook, people tend to spend more time digesting the content and engaging with an ad. 

This social content strategy reached nearly 15,000 people within a week. The video ad gained 529 link clicks driving candidates to the microsite where they could learn about the new development center and apply to open positions. 

With a modest investment, the Cielo employer brand consulting team successfully extended Agilent's reach beyond existing social media followers, resulting in an increased boost in overall traffic to the microsite.