Increasing candidate quality for Carondelet Health

Challenges

Targeting better candidate quality

Carondelet Health’s decentralized recruitment process was not equipped to handle escalating employment challenges. Labor costs were high, hiring was sporadic, and the system’s hospitals suffered from chronic open nursing positions. HR leaders sought a way to reduce costs while increasing candidate quality and quantity.

Solutions

Fresh & targeted recruitment processes

Carondelet Health partnered with Cielo's healthcare team to streamline the recruitment process and develop key HR metrics to help the company meet its workforce projections. Critical components of the solution included:

• A new applicant tracking system streamlined and standardized the requisition and application process and improved communication with candidates
• A recruitment marketing plan led to a robust pipeline of active and passive candidates for all open positions
• Joint communication and training efforts with Carondelet’s HR team led to system-wide acceptance of the new recruitment process

For hard-to-fill nursing vacancies, Cielo created a specific recruitment marketing plan focused on:

• Using social media to develop a passive candidate pipeline by building a talent community of interested prospects through social media sites, targeted Facebook advertising and actively participating in online associations.
• Innovative sourcing via data mining, niche job advertising, licensure lists and targeted media blitzes.
• Establishing a task force with Carondelet Health’s HR and nursing leaders to build Carondelet’s employer brand with local nursing schools to enhance graduate recruitment efforts and reduce nursing turnover.

Results

Quality candidates & shining results

Carondelet Health met its objectives and experienced benchmark results:

• 51% increase in candidate quality
• 70% decrease in time to fill
• 24% increase in nursing hires
• 34% decrease in ratio of separations to hires

“Thanks to our partnership with Cielo, we’ve moved forward in our recruiting initiatives. We have a more positive response from our hiring managers and new hires regarding their overall hiring experiences and less overall turnover, which helps us to reduce overall labor costs,” said the Vice President of Human Resources & Organizational Development for Carondelet Health.

Cielo generated an immediate, bottom-line impact through the education partnership and its cost-effective, proactive social media campaign.