Employer brand consulting

Employer branding consulting gives companies strategic guidance on how to showcase their culture, mission and values to maximize their talent engagement potential. Cielo’s Employer Branding & Talent Marketing consultants will help you captivate candidates and retain employees. We’re a results-driven and strategic employer brand consulting practice powered by data and technology.

Our employer brand consulting approach combines industry insights, comprehensive research, strategic execution and vast expertise to deliver tangible outcomes for your business. We work with senior client teams worldwide to develop employer brand, candidate attraction and communication strategies that are globally consistent, locally relevant and successful.

Recruitment marketing involves strategically using marketing tactics to promote an organization's employer brand and employee value proposition. The goal is to attract and hire top talent by engaging candidates early in the recruitment process. Using social media and data analytics, you can showcase the advantages of working for your company. Essentially, it's about actively promoting your employer brand to attract high-quality job candidates throughout the recruitment process.

Cielo’s Employer Branding & Talent Marketing consultants research, develop and execute customized recruitment marketing plans for clients that often include competitor mapping, lead generation and social media. Our clients reach more potential candidates through our industry relationships and significant knowledge of job boards, niche and diversity databases, and many professional associations. They also gain more agility and better performance with our focused campaigns – local, global or both depending on their needs.

Employer branding strategies are purposeful initiatives an organization takes to shape its reputation among employees and potential candidates, influencing how they perceive the company as an employer. These strategies aim to attract, engage and retain top talent.

Cielo prioritizes the candidate and client stakeholder experience with its employer brand consulting services. By focusing everything through the lens of experience, our clients get better outcomes inherently aligned with their business needs

Employer branding is a company's reputation among its employees and the workforce. It also reflects how the company presents itself to prospective job seekers and current employees.

A strong employer brand is crucial for attracting and retaining top talent. With multiple data outputs, Cielo’s recruitment marketing team partners with your recruiters to build a picture of the recruitment landscape in each location. This picture isn’t just geographical. It also illustrates your options for niche or highly skilled positions. By understanding market intel, your team creates the most comprehensive recruitment marketing plans to build your employer brand, engage the best candidates, and meet them where they are.

See 7 practices to get your employer branding right.

The goal of recruitment marketing is to create a global talent acquisition strategy that leverages consistent branding, fosters diversity, improves operational efficiency, and increases retention levels. By unifying brand messaging across locales, candidates will feel like part of a community – regardless of location.

Cielo’s recruitment marketing experts aim to deliver better talent experiences and help clients attract and retain top talent. Our recruiting strategy assesses hiring targets and implements the right solution to secure the best candidates. To create awareness in the target market, we evaluate the landscape and develop a persona-based recruitment marketing strategy that’ll most effectively reach potential candidates.

We know it’s more important than ever to quickly captivate candidates’ interest – that’s why we provide a user-friendly application process and self-scheduling for screening. Our goal is a full application-to-scheduling time of less than three minutes. We achieve this with the use of consumer-grade engagement tools that streamline the entire process without sacrificing candidate quality. Creating an intuitive and efficient candidate journey maximizes engagement and improves conversion rates.

A corporate brand targets consumers, investors and other stakeholders to represent the company's overall reputation and identity. An employer brand focuses on attracting and retaining employees by showcasing the company's culture, values and employee experience as a desirable workplace.

While the corporate brand communicates through a variety of channels like social media, newsletters, and television ads, employer brand messages appear more specific on career pages, job postings, and reviews, though social media also effectively reaches job seekers and top talent.

Working with Cielo’s employer brand consulting team will help you make sure your employer brand shines alongside your corporate brand.

To develop strong employer brands and achieve successful outcomes, Cielo’s employer brand consulting team recommends following these steps:

1. Conduct thorough research and analysis using the three lenses of research:
   • Internal research: Helps to understand the current employee experience and organizational culture. This tells us what’s true about working at your organization.
   • External research: Conduct digital audits and primary candidate market research to understand market trends, competitor practices and candidate preferences. This information tells us what’s attractive in the marketplace and how your organization is perceived as an employer today.
   • Leadership research: Cielo recognizes the importance of leadership buy-in and involvement in EVP development. We actively engage senior leaders and key stakeholders to ensure alignment with the organization's strategic goals and values.
2. Make data-based decisions on themes that appear, such as the unique selling propositions of working in your organization.
3. Vote on which themes are attractive, bold, credible, distinct and emotionally engaging to help formulate your employee value proposition (EVP) pillars – the strategic foundation.
4. Develop the visual identity and brand tagline that’ll summarize the spirit of your EVP in a simple but memorable way.
5. Create the official brand book that describes how to apply the new employer brand for all your talent attraction and talent management communications.

For many of our clients, we support the launch and ongoing management of the employer brand via our social media, career website and CRM-managed services. These services provide ongoing creative and consulting support to maintain a fresh and consistent employer brand across various touch points with internal and external talent.

Cielo's process, from initial workshops to the creative development of a memorable visual identity and tagline, makes sure your EVP resonates deeply with both current and potential employees. This thorough strategy significantly boosts your ability to attract and retain top talent, giving you a distinct competitive advantage in the marketplace.