When creating and launching their Employee Value Proposition (EVP), companies more often than not take a candidate-centric approach. Current employees are usually the last to get the message, if they even get it at all. While this may improve candidate experience, it can inadvertently damage employee engagement.
Research shows that organizations that do not actively engage their employees are not only missing out on valuable benefits, they are putting themselves at risk of losing good people. Many times the existing employees are the last to get the message, if they get it at all.
Organizations that don't engage employees are not only missing out on valuable benefits, they are putting themselves at risk of increased employee turnover. Effectively activating your EVP internally can:
We often hear companies talk about how their employees are their greatest asset. Engagement reminds them why they joined your organization in the first place. It will energize and excite them, and inspire them to stay and do great things. It will also help reduce staff turnover. Your employees are online and are constantly being told that the grass is greener elsewhere. You have green grass, too, and you have the home field advantage. Exploit that opportunity to the fullest!
Six steps to successful activation:
The ultimate goal is to have consistent messaging across all of your channels for an optimal user experience. Activating your EVP across your organization is a process and won’t happen overnight. A good first step is to make a plan and take it step by step, winning over hearts and minds along the way. After all, your employees are your greatest asset!